MÖTLEY CRÜE: 'Carnival Of Sins' Production Budget To Exceed $1.5 Million

July 27, 2005

According to VideoBusiness.com, Clear Channel is spending $1.5 million to $3 million on the production budget for MÖTLEY CRÜE's "Carnival of Sins" DVD, shooting concerts in high-definition video.

The DVD also includes a bonus disc, comprised of interviews, a documentary and a clay animation film. "Carnival of Sins" will retail for $24.98.

To boost sales of its first music DVD, Clear Channel will be hyping "Carnival of Sins" on big screens at venues where MÖTLEY CRÜE will be performing.

The company unveiled its DVD strategy at VSDA 2004. Parent Clear Channel Entertainment operates and promotes concerts at about 140 different venues. It presents about 32,000 events a year.

DVD coupons are expected to be packed inside MÖTLEY CRÜE concert ticket packs.

There also are plans for 100 radio stations, under parent Clear Channel Communications, to promote the DVD by driving listeners to check out disc clips at web site www.ccradio.com.

Apple music service iTunes is offering a Podcast that features preview soundbites from "Carnival of Sins".

"We're very happy and fortunate to be able to have a great relationship with our corporate cousins," Clear Channel Entertainment senior VP Steve Sterling said. "We have a lot of the same initiatives and agendas."

Several preview clips from MÖTLEY CRÜE's upcoming "Carnival of Sins" DVD have been posted online at this location.

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